Presenter cards, your edge on stage

"Good morning. In 1975, a young engineer at Kodak named Steve Sasson built something remarkable: the world's first digital camera. [pause] Kodak invented the future.

"Six years later, in 1981, Kodak's own market research, led by a man named Vince Barabba, told leadership that digital could replace film, and that they had roughly a decade to get ready. [pause] The report was right. It was read. And it was filed.

"In January 2012, Kodak filed for bankruptcy." [pause 3s]

"Kodak didn't fail for lack of information. They failed because a report is not an action. [gesture left] Every month, you get a report on your location, after the month is over. [gesture right] This morning is about numbers that come with a next step."

"Quick show of hands: who has ever opened a monthly report, nodded very seriously, and closed it?" [raise yours first] "Me too. I've asked three people to help me fix that."

"First, the person who asked us to rethink how this network uses its numbers. Please welcome the President of The DRIPBaR, Jamie Osborn." [he sits]
Ask: "Jamie, for years we've sent owners monthly reports. Why is now the moment to move from reports to action?"

"Next, someone who has stood on both sides of the counter: a registered nurse with an MBA in healthcare management, and now our VP of Sales. Please welcome Anita Farrelly." [she sits]
Ask: "Anita, if your numbers were on your phone at 8 a.m., what's the first one you'd look at, and what would you do about it?"

"And the person who works with owners every week on what happens inside the four walls. Please welcome our Director of Special Operations, Felicia Janovich." [she sits]
Ask: "Felicia, a report alone never made anyone a better owner. How does one action turn into a habit a team actually keeps?"

"So that's the why, the what and the how. Top line pays the bills. Bottom line pays you." [pause]

"Every owner I talk to asks the same three questions. Am I profitable today? What's driving it? And what do I do next? Let me show you all three on one screen."

"This is today. Not last month. Today." [pause 3s]

"Here's where the margin actually comes from. Every location has hours like these. Now you can see them."

Type: "Which service made me the most money last week?" Then: "No report to build. You just ask." [let the answer land]

"It doesn't just tell you. It hands the right person the next step. You don't have to read the dashboard. It reads itself and hands you three things to do." [pause]

Jamie: "Having seen it, what changes for an owner on Monday morning?"
Anita: "This is 10-10-10. Where in what you just saw would you start?" (light preview; her full reveal is Friday)
Felicia: "Of the actions on that screen, which would you turn into a team habit first?"

"Your turn. Raise a hand and we'll bring you the mic." [repeat each question into the mic, route it to one panelist] Seed if quiet: "What's one number you wish you could see every morning?"

"One takeaway from each of you." [Jamie, Anita, Felicia, 20 seconds each] "Thank you. Kodak had the report. You now have the next step. [pause] Grab lunch. At 1:45, right here, you'll see where all of this lives." [walk off]

"Zenoti runs the front desk, the books and the payroll for every DRIPBaR in this room. Melody Thomas leads their medspa business, so she sees what thousands of businesses like yours are doing right now. Melody, the floor is yours." [sit]

"Pause on that number for a second. Don't take ours: when you're back home, count your missed calls for one week and multiply by your own average ticket. [pause] That's your number. Melody, how do we fix it?"

"Melody, a lot of our owners have one or two locations and a small front desk. What does the first thirty days with AI Voice actually look like for them?"

"For a drip bar, the provider is usually a nurse starting an IV. Where does AI documentation fit in a visit like that?"

"Thank you, Melody, and thank you, Felicia. Three things: find the leak, let AI do the work around the drip suite, keep the care yours. [pause] The Zenoti team is at booth 12 all conference. Grab them with your numbers. And I'll see you at 1:45 in Palace I."

"Thank you, Jamie. Over the past few months we asked a lot of owners one simple question: what would make running your location easier? The answers were remarkably consistent. So instead of talking about them, I'm going to show you what we built." [pause 2s]

"Quick show of hands. Who would like to change your own hours, or launch a weekend promotion, today, yourself?" [wait] "Keep your hand up if you'd like to do it in your pajamas on a Sunday night." [beat] "Good. You can."

"We heard three things. Control: let me make the change myself. Clarity: show me how I show up and what's working. Speed: when I need help, help me now."

[let the quote land, 3s] "Harvard's Theodore Levitt used to tell his students: people don't want a quarter-inch drill, they want a quarter-inch hole. [pause] Nobody here wants another piece of software. You want booked chairs. So everything you're about to see answers one question: does it help you fill a chair?"

"This is The DRIPBaR Owner Hub." [pause 3s, let the room react] "Your website, your search, your menu, your insights and your support. One login, every location you own. Built by corporate, for this network."

"Five things. Your site, your way. Get found. Your menu, your call. See what's working. And help, one tap away. Four of these the founding owners are using today; insights are connecting as each owner links their accounts. Let me show you."

Preview a template with real content and prices; switch design. "That's your content, your prices, in a design our brand team made. Don't like it? One click." Change Saturday hours, save. "Your hours. Changed. By you."

Open the search score and Google preview. "This is how you show up on Google, right now." Click Write it with AI, read one line, approve. "It drafts. You approve. Nothing changes without you."

Toggle a service off; show member and retail side by side. "Straight from your booking system. You decide what shows."

Overview only. "Visitors, leads and bookings in one view. It fills in as each owner connects their accounts."

Raise a request; show it tracked. "Ask once. Watch it move." Then: "One more thing about how the AI works, because it matters."

"The AI never acts on its own. You ask in plain English. It drafts. You approve. Steve Jobs said it in 1994: it's not a faith in technology, it's faith in people. The technology is fast. You're still in charge."

"None of this was built in a vacuum. A founding group of owners has been inside the Owner Hub since September, meeting with us every week. Their requests are already in what you just saw. Some of them are in this room; ask them later."

"At go-live, every owner gets an opt-in link. We onboard you as a group, we set you up, and there's a support team behind you. And most important: your current website stays exactly as it is until you choose to switch. [pause] Your location, your choice, your timing."

"Alan Kay said the best way to predict the future is to invent it. That's what this network just did. The Owner Hub gets guests to your door. Jason is going to show you what happens once they walk through it. Jason." [walk off as he walks on]

"Show of hands: who has searched for your own location on your phone this month? [wait] Anita just showed you clients times visits times ticket. Every client walks through your digital front door first. Let's check yours."

"Phones out. Search your city plus 'IV therapy,' logged out, the way a stranger would. Score what's true today, not what you're aiming for. A generous score gets you a useless answer."

Findability: "Where do you show up?" First impression: "Open your page. Without scrolling, what does a first-timer see?" The ask: "Count what your page asks a guest to do." Path to booked: "Book yourself as a stranger. Count the taps." Capture and response: "Someone messages at 8 p.m. Saturday. Then what?"

"Circle your lowest line. That's your constraint. Fixing anything else first just sends more people into the same gap."

"One change. One name. One moment in your week. [pause] The sheet is yours; take it with you, and photograph it so it lives on your phone. Your asks for corporate are on that flip chart, and they come home with me."